Regional department

Visit Valdarno

A project of common love for the region

Visit Valdarno is the result of a joint decision by 8 local municipalities to put the region’s cultural, artistic and natural beauty on display.

Visit Valdarno was established following the passing of regional law n.24 (integration of the Consolidated Law on tourism) dated 18/05/2018. This legislation defines the establishment of territorial areas as responsible for the organization and management of tourism in the region.

Accordingly, local administrations of Valdarno Aretino organized themselves as associates in managing information and the reception of tourists and in planning pertinent activities and promotional work. This organization aims to increase efficient and timely communication regarding regional tourism opportunities, promoting homogeneous tourism development and increased bookings for accommodation facilities in the area.

Promotional activities are organized and managed by local administrations, assisted by Toscana Promozione Turistica, in order to maintain homogeneity of information and tourist options among the various areas in the region.

The Ambiti Turistici are expected to provide tourist information and greeting services, as well as facilitate the process of organising what is on offer by involving private stakeholders, collective stakeholders, and non-profit organisations, with the aim of defining tourist development projects for the relevant destinations. The Ambiti Turistici function as links and organisers of the Tuscan territories as tourist destinations.

Tourism promotion, for which Toscana Promozione Turistica and Fondazione Sistema Toscana (visittuscany.com) are responsible by regional law, is the result of the interaction and collaboration of all the governance bodies, including all local communities in the area, which strongly contribute to the construction and storytelling of the identity of Tuscan destinations.

This website is a platform  for coordination between the Regional Destination Website, www.visittuscany.com, and the Ambito Turistico. In the Tour Operators and Companies pages you will find all the materials and information useful for private stakeholders to participate in the dynamics of the Ambito Turistico in the framework of a wider regional strategy.